PR & Marketing Consultants

Sunday papersBrownlee Donald Associates specialise in promoting overseas publishers who are distributing into the UK or independent publishers who are trying to establish a presence in the UK media and want to punch above their weight.

Primary clients include Greystone Books (Canada) and Muswell Press (London) and in 2021 they also had a 12 month contract with Cassava Republic (Nigeria / London).

BDA handle the Scottish specific PR for award-winning crime writer Chris Brookmyre (Little,Brown) and all the PR and Marketing for The Bloody Scotland International Crime Writing Festival.

Fiona Brownlee who has over 20 years publishing experience in London (Pavilion Books & Midas PR) and Edinburgh (Mainstream Publishing latterly owned by Random House) has twice won a prestigious annual PPC (Publishers’ Publicity Circle) Award and was shortlisted for her Bloody Scotland campaign in 2017 and 2019. Her campaign for The Hidden Life of Trees by Peter Wohlleben saw it storm into The Sunday Times bestseller list.

Tim Donald started his media career at The Scotsman in 1997 and left there to join Brownlee Donald Associates in 2015. An experienced senior marketing manager and communications professional he specialises in increasing sales, attracting a new audience and building partnerships. Since joining the company he has overseen the marketing and sponsorship of The Caledonian Challenge and the Bloody Scotland International Crime Writing Festival plus working closely with Fiona across all the publishing clients.


‘Working with Fiona on global launches of Pegasus’ titles was incredibly rewarding.  Whether it was an American, Canadian or Israeli author, she was able to quarterback U.K. media and secure some of the toughest bookings, whether it was Woman’s Hour on BBC Radio 4, a news story in THE SUNDAY TIMES or coveted serials in THE DAILY MAIL.  Professional and dynamic, you can’t go wrong with Fiona as your British media partner’
Jessica Case, associate publisher, Pegasus Books, New York

‘I’ve worked closely with Fiona on a number of innovative campaigns with some of Scotland’s biggest authors, including Val McDermid, Louise Welsh, Denise Mina, Ian Rankin and Chris Brookmyre. She has a knack for pulling off the impossible, delivering eye-catching projects and facilitating features within ridiculously short timeframes – and she is always a pleasure to deal with.’
Jason Allardyce, Scotland Editor, The Sunday Times

‘Fiona has long been one of the best publicists I know, combining hard work and attention to detail with intuition, intellect and humour. As a consequence, I always sit up and take notice when she emails me, and talking to her about books is always a pleasure.’
Caroline Sanderson, The Bookseller

‘Working with Fiona has had a transformative effect on my profile. She has an unfailing, unsleeping eye for an opportunity and always maximises the effort-to-exposure ratio. You might find yourself up a mountain at her suggestion, or in some unlikely locale doing things you never imagined, but you’ll always feel like it was worth your while when you see the results.’
Chris Brookmyre, Crime Writer

Fiona has played a major part in helping the Edinburgh International Book Festival grow into the most influential literary festival in the world. The Book Festival in particular and British publishing in general – both are considerably stronger thanks to Fiona’s insight, passion, and fierce commitment to everything she does as a publishing professional.’
Nick Barley, Director, EIBF

‘Fiona Brownlee has raised the profile of Greystone Books in the UK media from a level close to non-existent to reaching The Sunday Times bestseller list.  We have gained coverage in the trade press, on national radio and TV, and also in specialist publications as a result of her efforts. She’s proven to be an invaluable asset for Greystone and we have no doubt Fiona has the ability to excel in any business and professional environment given the opportunity. Fiona’s a unique talent and her work has been essential to Greystone’s recent international successes.
Rob Sanders, Publisher, Greystone Books Ltd, Vancouver

We found Fiona’s approach to PR imaginative, and her network of contacts extremely impressive. Tim’s work was superb with close attention to details, again making new connections for the festival and allowing us to reach new markets. I have no hesitation in recommending Brownlee Donald Associates highly’
Jenny Brown, Chair, Bloody Scotland International Crime Writing Festival

‘you are amazing at what you do and have the highest reputation’
Angie Crawford, Area Manager, Waterstones, Scotland

‘‘you are a dynamo of brilliance’
Susie Dowdall, Daily Mail

I’ve worked with Fiona in various capacities. At Bloody Scotland I’ve witnessed her PR skills first hand and she also pitches authors to me for Aye, Write ranging from debut to big names. Fiona always brings passion and intelligence to everything she works on and has a professional, can-do approach which leads to excellent results.’
Bob McDevitt, Festival Director, Aye Write and Bloody Scotland

‘I’ve worked with Fiona for almost twenty years and there is no-one better connected in the world of books in Scotland. We’ve worked together on a long range of projects, most recently for Scottish Field where it’s been a fruitful collaboration. Professional, easy to work with, and somebody who always delivers in a timely manner, I’d thoroughly recommend working with Fiona.’ 
Richard Bath, Editor, Scottish Field

‘you are fucking brilliant at your job, Fiona’
Denise Mina, Crime Writer (Scotland)

‘I’ve worked with Fiona in a number of capacities over the past decade and she has always delivered exceptional results. She managed the PR for my first major non-fiction book Fallen Glory, and secured an incredible range of coverage, from reviews all across the mainstream media – including the Times, the Sunday Times, the Daily Mail and Daily Telegraph – to slots on key radio programmes including BBC Radio 4’s Start the Week and the Today programme. Fiona’s tireless dedication and commitment also helped secure a US rights sale to Picador.’
James Crawford, Publisher, Author and TV presenter (Scotland From The Sky)

‘Thank you for always being alert and ready to respond…you must work 24/7! Respect woman!’
Lene Wold, Author (Norway)

‘Fiona is dazzling with creativity and tenacity in book marketing. With the perfect balance of professionalism and good humour, she is a delight to work with. I could not ask for a more skilful, committed and fun person to champion my books’
Kasey Edwards, Author (Australia)

‘It was wonderful to have Fiona championing the books. She did a brilliant job and, though she worked me hard, I look forward to the next time.’
Polly Samson, Author (UK)


‘Tim Donald brings to his work a great combination of hard-nosed marketing nous and a deep emotional intelligence. People enjoy doing business with him, not just because he’s a lovely guy, but because they know they are working with a consummate professional at the top of his game.’
Kenny Farquharson, The Times (formerly Deputy Editor of The Scotsman)

‘I worked closely with Tim at Scotland on Sunday for ten years and during that time he was unfailing upbeat and positive, and always responded to challenges with a bulging contacts book and a can-do attitude. Tim has a very low-key, steady approach to problem solving and never makes a drama but gets things done. It was a pleasure working with him.’
Richard Bath, Editor, Scottish Field

Tim is a hard-working, talented marketing professional and a thoroughly nice guy. He takes time to really understand business needs and consistently delivers effective marketing solutions that provide tangible commercial results. I cannot recommend Tim highly enough.’
Andrew Vipond, Consultant, H&A

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